Sportsmedics Rebrand – Elevating Professionalism with a Youthful Edge

To help Sportsmedics reposition itself as a modern, professional physiotherapy centre for active lifestyles, I led a comprehensive rebrand that aligned its identity with a newly renovated studio space in Hong Kong.

The refreshed identity combines clarity, movement, and confidence — designed to resonate with a younger clientele while preserving trust and clinical credibility. From logo design to spatial integration, the rebrand reflects my commitment to design systems that feel intentional and perform in real-world settings.