RINOART Rebrand – A Cross-Cultural Identity for Global Expansion
RINOART is a Chinese furniture brand with a design studio in Los Angeles, looking to establish its presence in the North American market. I was brought on to lead a rebrand that would modernize the identity while keeping the essence of its original rhino mark.

The redesign focused on simplifying the rhino illustration into a clean, scalable icon — optimized for consistent use across product applications, packaging, and digital platforms. I also created a custom logotype that seamlessly integrates Chinese and English typography, reflecting the brand’s bicultural foundation.