Aura Athletics is a next-generation gym in Hong Kong with a focus on hydrox training and an immersive brand experience. I led both the brand identity and interior concept, designing a system where space, motion, and mood are tightly interwoven.

The centerpiece is a dynamic, gradient-shifting "aura" logo — a soft-edged, color-changing sphere that captures energy in flux. The visual language embraces grunge aesthetics, using distorted type, deep contrast, and raw textures to reflect the gym's interior palette of exposed concrete, black turf, and industrial finishes.