SkinTrain – Designing a Sporty, Fresh Identity for Men’s Skincare
SkinTrain is a new skincare brand targeting active men, with a focus on protection and tone-up performance. I developed the brand identity and packaging system to convey energy, clarity, and modern masculinity.
The vertical wordmark and strong sans-serif typography evoke movement and strength, while the color palette is inspired by natural skin tones — each variant keyed to specific formulations (e.g., cool violet, warm orange). The gradient application and clear type hierarchy were designed to enhance shelf impact and appeal to a wellness-conscious male demographic.
The result is a bold yet approachable brand that feels athletic, clean, and ready for daily routines — helping SkinTrain stand out in a highly saturated skincare market.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Make it stand out.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
